Categories: Blog

The Rise of the Influencer

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From dispensing wisdom on baking the fluffiest of banana breads, work from home fashion to decluttering workspaces, influencers are the new power centres of the online world. Stuck at home for months on end due to the coronavirus pandemic, Indian consumers have turned to YouTube videos and Instagram reels for help with everyday cooking, home…
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The World of Virtual Events

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The deadly coronavirus pandemic might have crippled the world but one thing it has promoted is the human capacity for resilience. Faced with the need to comply with social distancing and mask-wearing norms and safety procedures to prevent the virus from spreading further, people around the world are reshaping the way they live, work and…
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Covid19 and India’s Digital Divide

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Bridging the digital divide between urban and underserved rural areas has always been a key focus of India’s successive governments and ICT leadership over the years. The recent coronavirus pandemic, however, has revealed the chinks in the armour. Schools are shut all across the world due to Covid19 and education has moved online. According to…
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Travel in the time of Coronavirus

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TRAVEL is slowly opening up.   People are flying back home from places they have been stranded at due to the lockdown while others are planning essential trips for work or personal emergencies. A friend of mine travelled to Bengaluru to be with her elderly parents who were alone for the last couple of months. She…
Categories: Blog

What does the PUBG ban mean for gamers in India?

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The recent PUBG ban by the Indian government on September 2 has left many gamers and streamers high and dry. The Indian gaming industry saw a revolution with the launch of PlayerUnknown’s Battlegrounds (PUBG) in February 2018 with PUBG Mobile generating 18.5 crore downloads and its lighter version PUBG Mobile Lite generating 9.24 crore downloads…
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