We work with clients to help them transform into successful businesses of the modern economy, embracing the digital paradigm as a stepping stone to future success. Given the continuous and swift change in technology alongside changing user expectations and what is likely to be a profitable and innovative for our clients, we at the Qom translate this into an appropriate client strategy for long-term sustainability.
From this foundation, we highlight new market opportunities, new business plans. Our experience helps us to plan for and implement the shift to digital- helping clients adopt and set up the appropriate technologies, processes, operating structures, and internal capabilities required to be successful.. Roadmaps and multi-year planning are combined with a focus on immediate implementation of quick wins and milestones, which deliver ROI and builds internal momentum for change.
Our innovation methodology works towards systematically surveying and understanding area of a client’s business, identifying opportunities for new products, services, or customer experiences. Our two-pronged approach focus on examining areas in which users have a problem with suboptimal current solutions, or digital tech and user preferences allow the adaptation of fresh solutions, that can be conceptualized and rapidly prototyped.
The digital data streams enables us to perform classic brand strategy tasks such as consumer research, audience segmentation, competitive analysis, and cultural audits in almost real-time basis, enabling us to suggest ‘stretch and flex’ solutions to a brand’s positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives
Online Brand Building
Do you know more than 60% of all traffic to your business website comes through Google searches alone? As experts in story creation, we create your brand identity to convey a positive and compelling message to your audience. Keeping up with the pace of the evolving trends, we synthesize the technical expertise of our skilled professionals to deliver online branding solutions that expand your online visibility and increase conversions.The cornerstone of any online marketing campaign rests largely upon having the best branding possible.
Today, brands can reach users and gather new forms of feedback more quickly and effectively than ever. We use technology-driven research methodologies to understand the user in today’s rapidly changing world. We focused not just on how users act and what they do, but on why they make specific choices, and how their motivations and perceptions support the way they see their world. In doing so, we identify true user behaviors and attitudes, identify met and unmet needs, and formulate a clear understanding of brand perception and brand opportunities.