Dhanchayat Launch
An educational film to raise awareness on the dangers of borrowing money from unorganised sources.
Gained 700 followers during Dhanchayat campaign on@HDFCBankNews The conversations around Dhanchayat have reached 1,08,90,074 users online (Twitter = 2,77,218 + Facebook = 2,57,034 + LinkedIn = 1,80,242 + online readership = 1,01,75,580)
PayZapp Launch
Nation wide launch of the product and create the surround sound
- Twitter Reach : 27,31,187
- Online Reach : 16,44,97,450
- Total Campaign Reach : 16,72,28,637
WatchBanking
Bloggers interaction with Mr. Nitin Chugh (Head, Digital Banking, HDFC Bank) and introduction to HDFC Bank’s digital innovations
- Twitter Reach : 45,24,879
- Online Reach : 16,40,76,990
- Total Campaign Reach : 16,86,01,035
