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Industry 4.0: the future of work

Industry 4.0: the future of work Industry 4.0 may have redefined the workplace but will it make certain jobs extinct? Aashish Pachauri investigates Over the course of time, humans have perfected industries by constantly innovating and improving on processes through which work is carried out. There have been three industrial mega shifts which have shaped and…

Brands take Stands

  Colin Kaepernick, the face of the 30th anniversary of Nike’s “Just Do It” ad campaign was supported by many but also faced a lot of backlash. People who were against Colin’s stance burnt Nike products as shown in videos that went viral on twitter #BoycottNike. The football player has been under the spotlight for…

Internet Of Things

Your smartwatch can do an ECG, your voice assistant can check your bank balance, and your car can suggest the best route and speed to minimize your carbon footprint. Look around, the “Internet of Things” is here and its already happening all around you. So what is the “Internet of things”? The Internet of Things…

Transparency – The Big Buzzword

Transparency is the big buzzword for brands in this consumer-driven social media universe. Did you know 86 percent of consumers believe transparency from a business is more important than ever before? Social platforms are made to communicate with people and so social media channels can be leveraged to support brands to form long-term relationships with…

The Full Import of Facebook’s new emoji reactions

If you have always wanted Facebook to let you ‘dislike’ a post, the Social Media giant aggregator has gone a few steps ahead, with the launch of a new set of emoji-oriented reactions.The new emoji-reactions are ‘love’, ‘haha’, ‘wow’, ‘sad’ and ‘angry’, which were finalized after trials in countries including Ireland, Spain, and…