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Reforms Needed To Drive India’s Smart Cities Mission

Six degrees of separation is not just a theory any more, it is the reality we are living in. People are reaching out to one another through newer social networking platforms and apps being developed regularly.

A Digital India – What Would It Take?

When Prime Minister Modi announced “Startup India, Standup India” on Independence Day, 15 August 2015, from the ramparts of Delhi’s Red Fort, I found myself humming the Bob Marley anthem, “Get up, Stand up”.

Are Hashtags the Correct ROI?

Are Hashtags the Correct ROI? There has been a lot of chirping on media around guaranteeing trending campaigns on twitter to large corporates. Digital agencies approach corporates to run a twitter campaign guaranteeing them X number of tweets and corresponding traction via trending hashtags. The marketing heads in such corporates get lured by…

Games People Play

Games People Play The strategy was set, the troops were in place, and I was just about to attack when I realised that the opponent had enhanced his defence by purchasing gems in the game using real world money. Erm, let us skip the part about the results. After all it is just…

Digital Marketing Trends To Watch Out For In 2016

Digital Marketing Trends To Watch Out For In 2016 Till a few years back, digital marketing was considered an idea in its adolescent phase that would never quite make the transition to adulthood. Conventional marketers, investors and consultants were skeptical about it, branding it as a Silicon Valley fad that would soon fade away. …