At Digiqom, our vision of community driven engagement drives our business decisions and also our corporate social responsibility initiatives. Whether it is fundraising campaigns or awareness programs, our efforts are not only strategic, but have consistent implementation and long-term implication designed in.
It was some years ago, when we worked very closely with Helpage India to create fund raising strategies which could leverage their online presence and motivate people to contribute. While Helpage has been moving along executing some of those plans, our consistent engagement and insightful feedback is making their efforts more intensive and effective year on year, leading to a larger share of the total donations coming via online channels.
For Avacayam, a society for differently-abled children, we were delighted to create online social media platforms and drive awareness around their cause and events. In fact, we make it a practice to launch our activities on a new platform with a social cause. And when we do something like this, we are not only cause-focused, but extremely committed.
Our enthusiasm and conviction rose a few notches higher last year, when we got an opportunity to help raise funds for The Leukemia & Lymphoma Society of America. We got the chance to promote an online auction of a dinner with Facebook co-founder, Sean Parker, and mentor to Silicon Valley startups. As a part of the Motion to Dismiss Cancer Campaign, the auction was conceived and planned to raise funds for The Leukemia & Lymphoma Society. Our focused and untiring efforts saw an increase in the numbers of bidders and also an exponential increase in the bid value.
Through these, and many such social initiatives, we try and uphold our name – Digiqom – by making our little contribution in the digital space that we breathe in, and by engaging the communities that we work with.