Writing good copy for social media is not rocket science. All it takes is a little bit of care and your writing will sparkle. Here are a few tips to get you started.

  1. Keep your language simple. Let me tell you that it is not easy to have a simple writing style. It’s very hard work but it pays off. You have to be able to communicate with a wide variety of audiences and complicated words and sentence structures don’t help. Especially in platforms such as Twitter where brevity is the name of the game.
  2. Do your research well. Don’t be sloppy and make sure your updates are interesting to read, no matter what you are talking about. Think of it like an examination. Would you get marks for a clumsy, badly-researched examination paper? The online world and your readers are no different.
  3. Add some visuals. It’s always a good idea to have pictures, infographics and gifs with your copy, depending on what your subject is. But make sure you keep the tone intact. Don’t be irreverent where it is not required. There is a time and a place for everything, including humour.
  4. Have a call to action where required. You can lead your readers to a link, a landing page or even a website.

That wasn’t too hard now, was it? So get started and let your writing dazzle.

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