Blog

Should brands have a sense of humour?

We’ve all heard the saying ~ Everyone loves a good laugh. Cliched perhaps but true nonetheless. Humour is possibly one of the best ways to connect to people and brands, in recent years, are waking up to the power of humour. If done right, humour can be a powerful tool that helps brands develop a…

Around the World via Instagram

Instagram is one of the most dominant social media platforms among the youth. And the fact that it is primarily a visual platform means that stunning landscapes, iconic vistas and breathtaking scenery takes the crown for content that is most engaged with by users. An interesting study conducted by Facebook revealed that 67% of millennials…

Transforming healthcare digitally

Healthcare as an industry has been positively impacted by digital technologies such as Artificial Intelligence, Applications & Robotics. A trillion-dollar industry has developed over home healthcare, hospital care, nursing homes & medications. According to the Future Health Index 2019, around 76% of healthcare specialists in India are already using digital health records in their practice.…

Let’s make the festive season more inclusive! Everyone Matters

Christmas is a festival I’ve celebrated from the time I was a little girl. I’m not Christian but we celebrated each and every festival with equal fervour at our household. My parents would fill up stockings with whatever they could afford – pencils, toys and candy. As children we would look forward to Christmas Day.…

Ruff Times – Dogs of Delhi NCR need some warmth (in more ways than one!)

Winter is here and while that might mean cups of hot chocolate and napping under thick, comfortable mattresses for some of us, our canine companions are having a rather hard time dealing with the weather around the capital of our country. Stray dogs all around the city are scrambling for shelter, and despite the altruistic…